You might have heard about the French Riviera – the French coastline that extends from around St. Tropez to the italian border and has been long known to be a playground for the rich and the famous. Ports are flooded with the World’s most expensive yachts – some of them include a heliport on the top, some simply have a huge pool on the top. During my summer in Nice – that first attempt on learning a french a couple of years back – I enjoyed my afternoons sitting at a nearby cafe and guessing which yacht belonged to Elton John or how many wives that Sheikh had on board.
But the french are not the only sophisticated ones with exclusive clientele – Switzerland also has its own Riviera. The Swiss Riviera.
Switzerland’s Riviera stretches along the northern shore of Lac Léman – being Vevey and Montreux (home of the infamous jazz festival) its two largest villages. My favorite place to go wine tasting in Europe, Lavaux, also belongs to this area.
The Swiss Riviera does not have the Europe’s biggest yachts nor P. Diddy strolling along its beaches. Its exclusivity, though always latent, is rather subtle.
Its clean cozy streets and breathtaking lake and mountain scenery convinced many celebrities to spend a great part of their life in the region. Hemingway, Charles Chaplin and Freddie Mercury and only some of the personalities that have walked its paths and gazed at its unique sunsets.
Sure, Vevey is not among Europe’s top party places, which I prefer so – I don’t want to come across Paris Hilton and a bunch of paparazzi following her from one boutique to another. Life in the Swiss Riviera is relaxed – no rush and no hurry. No paparazzi.
It’s a simple life made luxurious – its vineyards overlooking the lake and the Alps, unnoticed boutiques with offering both quality and fashion as well as the finest collection of top quality restaurants hidden in tiny neighbor villages.
There’s no need to say more – this is where I want to live (when I’m rich and famous), too.